Wednesday, September 26, 2012

How to Create Brilliant Blog Content

Once you've created your website, you'll need to constantly fill the blog with brilliant content. No pressure! Here are seven tips for creating the most interesting blog content you possibly can.

Drawing of my desk, where the blog magic happens.
  1. Be yourself! You are the world's most precious resource of you! You are amazing and there is no one else like you. That is your advantage. Always aim to write content that expresses your unique perspective with your unique voice. Don't try to be like someone else and don't ever copy content from somewhere else. Confession: I've c&p'd stuff early in my blogging game here and my content was as dull as dry, white toast and it made me feel that way about myself too. Learn from my mistakes.
  2. Be friendly! Be mindful that you're writing your blog to connect with other human beings who are interested in the same things you are. Be grateful that they are reading even if they aren't commenting. Always create a safe, loving space for readers. If you don't have readers yet, write as if you do anyway. At some point, someone may read your post. Also it's nice to invite people to read your blog too, just don't be a jerky spambot about it.
  3. Make sure that your blog is about a narrow and focused topic. It's best if the topic is something you view as an important part of your life. This will make it enjoyable to spend several hours a week performing a (mostly) thankless job. It also keeps readers who are interested in learning about your topic happy and coming back for more.
  4. Always look for ways to weasel diverse topics into your blog through the sieve of your main topic. This will keep things interesting and fresh for you, It will also help new readers discover you. For example, I'm writing about how I created my website because regular readers have asked. I'm betting that folks searching the internet for info on blogging will enjoy this post and maybe even some of my cleaning posts.
  5. Pay attention to your life. Good blog content is everywhere. What are you wearing, hearing, eating, doing, reading, buying, wondering, thinking, smelling, touching, breathing, embarrassed by...? Always ask yourself how you can use your experiences to share something and connect with the people who visit your blog. I keep a running list of blog topics in my iPhone.
  6. Take pictures! Pictures are engaging and easily generate discussion. They're a great source of unique, original content. They prove you're a real person living out the adventures in your blog. They allow people to share your blog posts via Pinterest. They help people searching Google images to discover your blog. At the very least, they illustrate your point for people who are too busy to read. And if you can find a way to justify getting a cat in your photo, your post just might go viral!
  7. Learn from the best. I highly recommend Leonie Dawson's *FREE* Biz + Blog Star Workshop, especially as you get started. She is so super sweet and encouraging! Lindsay's Blog Better category at has been helped me improve my website as it grows. (She uses Blogger platform too so all of her advice is directly applicable.) Kira's Primp My Blog page, at, is has great design and social media ideas.

Olivia Lane is a Blogger, Green Living Educator, and Health Coach trained at The Institute for Integrative Nutrition. She's also author of Baking Soda & Bliss: The Healthy & Happy Guide to Green Cleaning 

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